Chooses and uses the appropriate methods and tools to think strategically about organisation, market, product, and service. Indicates the appropriate method and tools to carry out a digital strategy
You can select and use:
the appropriate research methodology depending on the research questions
techniques to make sense of everything you learned during research.
ideation and co-creation techniques
prototyping and test strategies
Interpretation and analyses
Interprets and analyses an assignment from different points of view with an aim to designing and developing a media product.
You can do market research to spot trends and shifts related to new and emerging technologies and accompanying business models and opportunities. Next to market research you are also able to determine consumer needs in various segments. Eventually you can make an analysis that puts everything together, frame a design challenge and a series of “How Might We Questions” or insight statements.
Designs user flows and (customer) journeys in a coherent manner as part of a correctly executed design thinking process
You can turn customer needs and wishes into feasible and actionable user flows and testable wire frames/prototypes.
| Grade | Excels? | Description | IGM competence |
|---|---|---|---|
| A (Excellent) | Highly | You excel in all intended learning objectives. No mandatory improvement areas. | |
| A (Excellent) | Highly | You excel in nearly all intended learning objectives. No mandatory improvement areas. | · Interpretation and analyses |
| A (Excellent) | |||
| Highly | You excel in most learning objectives. No mandatory improvement areas. | · Tools & Methods | |
| B (Very good) | Limited | You can demonstrate all learning objectives and you excel in some. There are some aspects you can improve in. | · Stories & user flows |
| **** | |||
| C (Good) | Limited | You can demonstrate all learning objectives and you excel in some. There are several aspects you can improve in. | |
| E or D (Satisfactory, Sufficient) | No | You can demonstrate all learning objectives and you excel in some. There are many aspects you can improve in. |
<aside> 💭 I feel like I will be able to judge this better after the exam! Since I don’t really know what level of difficulty of the questions will be. :)
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